Product Marketing Director (AI)

TL;DR

Product Marketing Director (AI): Building and optimizing go-to-market strategies, shaping product strategy, and leading sales and GTM enablement with an accent on value-based messaging, cross-functional leadership, and domain expertise. Focus on applying modern AI tools to accelerate insight generation, messaging development, and go-to-market execution.

Location: Onsite in Columbus, OH, US

Company

hirify.global is a market leader in Sales Performance Management (SPM) SaaS solutions, empowering revenue leaders globally to optimize go-to-market strategies and maximize seller performance.

What you will do

• Guide, create, and deliver differentiated positioning, messaging, and buyer personas throughout the buyer journey.
• Lead development of AI-informed messaging frameworks and leverage generative AI tools to enhance content creation.
• Support and influence GTM strategy and execution aligned to product/domain ownership.
• Perform market, customer, and competitive research, leveraging AI-powered tools for actionable insights.
• Lead new product and feature launches, partnering with product management on roadmap prioritization and narrative development.
• Enable sales, GTM teams, and strategic partners with differentiated messaging, competitive intelligence, and value frameworks.

Requirements

• 10+ years of B2B technology experience, ideally within Sales Performance Management, Revenue Operations, or enterprise SaaS.
• 5-7+ years in product marketing leadership roles.
• Strong proficiency using generative AI tools (e.g., ChatGPT, Claude, Gemini, Copilot) to accelerate marketing tasks.
• Exceptional storytelling with strong messaging framework expertise.
• Strong analytical mindset, capable of interpreting disparate datasets and adjusting strategy based on insights.
• Bachelor’s degree in Marketing, Business, Computer Science, Engineering, or a related field.

Nice to have

• Knowledge of or direct experience with SPM technologies.
• Experience within the Workday ecosystem (partners, marketplace, integrations, or adjacent HR/Finance technology ecosystems).
• MBA preferred.
• Established relationships with analysts, influencers, and industry associations.

Culture & Benefits

• Innovate with purpose by building impactful solutions for customers worldwide.
• Join a diverse, collaborative, and innovative team.
• Shape the future by leading in redefining revenue optimization.
• Unlock your potential in a supportive environment.
• Commitment to creating a diverse environment and proud to be an equal opportunity employer.