Senior Brand Strategist (AdTech)

TL;DR

Senior Brand Strategist (AdTech): Fueling rapid growth by developing insight-backed narratives and strategic initiatives for brands targeting youth audiences, with an accent on differentiating hirify.global's brand and products. Focus on winning new business, securing repeat business, and identifying new revenue growth opportunities through collaborative storytelling and education.

Location: Hybrid in New York or Chicago, US

Company

hirify.global is an award-winning technology company that powers the youth digital ecosystem, helping brands to meet their audience where they are with proprietary advertising and gaming products.

What you will do

• Partner with sales, product marketing, partnerships, gaming/creators, and marketing to differentiate the hirify.global brand and products.
• Provide research and insight analysis to help internal teams understand client needs and build compelling narratives.
• Support complex RFP responses and strategic initiatives like repositioning products or creating playbooks.
• Drive RFP wins, create repeatable narratives, and identify new outreach/opportunity areas through education and storytelling.

Requirements

• Ability to develop insight-backed narratives to respond to RFPs or strategic initiatives.
• Confidence in running projects as the primary point person.
• Foundational in big idea generation by supplying actionable insights and creative references.
• Highly skilled communicator and collaborator, effective at presenting to internal and external teams.
• Experimental mindset and genuine curiosity for kids and teens behavior and new media platforms (Roblox, Fortnite).
• Highest degree of professional ethics and integrity.

Culture & Benefits

• 20 days holiday + 10 public holidays + Winter Break.
• Family Leave including 20 weeks of fully paid leave for Primary Caregivers and 8 weeks of fully paid leave for Secondary Caregivers.
• 30-day sabbatical for employees who have reached 7 years tenure.
• Medical insurance through Aetna with 100% employer contribution to employee monthly premium plus $2,000 funded HSA.
• Dental & Vision Plans through MetLife, fully funded for you and your family.
• 401k with Vanguard with SA Safe Harbor contribution up to 4%.
• Community valuing diversity and fostering an inclusive workplace.