Senior Offline Media Manager (AI)

TL;DR

Senior Offline Media Manager (AI): Strategizing, executing, and optimizing best-in-class brand media campaigns to drive brand awareness and customer acquisition metrics with an accent on media resource allocation across offline channels and vendor management. Focus on leveraging advanced AI tools for campaign forecasting, granular audience segmentation, and performance anomaly detection, ensuring accurate measurement and reporting.

Location: Hybrid in US cities (Denver, San Francisco, New York, Las Vegas, Atlanta, Phoenix). Employees are expected to work from the office approximately 2-3 days per week.

Salary: $136,000 - $168,000 for Denver, Phoenix, Las Vegas, and Atlanta; $160,000 - $196,000 for San Francisco and New York.

Company

hirify.global is on a mission to grow the small business economy by providing payroll, health insurance, 401(k)s, and HR solutions.

What you will do

• Strategize, execute, and optimize best-in-class brand media campaigns to drive awareness and customer acquisition.
• Develop allocation of media resources across offline brand media channels (e.g., Linear TV, CTV, Online Video, Network Radio, Streaming Audio, Podcasts).
• Own campaigns from end-to-end, including planning strategy, tactical execution, vendor management, measurement, and reporting.
• Lead media agency partners in campaign development and execution, managing contracts, scope, and staffing.
• Drive reporting on campaign effectiveness and creative, proactively leveraging advanced AI tools for forecasting, audience segmentation, and performance anomaly detection.
• Work closely with data analytics and growth engineering to ensure accurate tracking and measurement of activities, validating AI-assisted measurement and attribution models.

Requirements

• 6+ years of experience in offline and digital media, with at least 3 years in offline and 3 years in digital.
• Demonstrated ability to function at the Integrator level of AI fluency, applying AI tools to complex analytical and operational tasks.
• Deep understanding of paid media across all channels and strong knowledge of the media industry.
• Experience leading media agencies on campaign strategy and execution.
• Proven track record of building and executing experimentation plans, including creative testing.
• Excellent communication skills, both oral and written.

Nice to have

• Experience with small business marketing, subscription products, SaaS, or financial services.
• Working knowledge of performance marketing channels, such as SEM and Affiliates.
• Experience with digital campaign management platforms (e.g., Google Ads, Microsoft Ads, DV 360, Meta Ads, Tatari or other DSPs).
• Fluency with modern business intelligence tools (e.g., Amplitude, Tableau), including tag management (e.g., Tealium, Google Tag Manager).
• Experience with advanced measurement and analytics (multi-touch attribution, media mix modeling, or similar).

Culture & Benefits

• Supporting more than 400,000 small businesses across the country.
• Building a workplace that represents and celebrates the customers served.
• Demonstrated ability to work independently and within a collaborative team-oriented environment.
• Proactive adherence to hirify.global's data policies when working with any AI or measurement technology involving sensitive media performance data.
• Commitment to diversity and equal opportunity employer practices.