Sr. Product Marketing Manager (AI)

TL;DR

Sr. Product Marketing Manager (AI): Crafting and executing product marketing strategies to drive adoption and growth of Copilot for Education among students, with an accent on compelling product messaging and cross-channel marketing coordination. Focus on understanding Gen Z behaviors and leveraging data insights to refine marketing approaches.

Location: Required to be local to the San Francisco/Redmond area and in office 4 days a week.

Salary: USD $130,900 – $251,900 per year

Company

hirify.global is empowering the next generation of learners through transformative educational tools like Copilot for Education.

What you will do

• Develop and execute dynamic go-to-market strategies focused on student adoption and growth.
• Craft clear, compelling product messaging that speaks directly to student needs and aspirations.
• Lead product marketing initiatives that highlight Copilot’s unique value in education.
• Coordinate cohesive marketing efforts across social media, paid media, out-of-home advertising, on-campus events, ambassador programs, and marketing agencies.
• Collaborate closely with cross-functional teams to ensure alignment and maximize impact.
• Analyze market trends and student feedback to continuously refine marketing approaches.

Requirements

• Master’s Degree and 4+ years OR Bachelor’s Degree and 6+ years experience in business, product, service, project or program management.
• Proven experience in product marketing with a strong focus on student or education markets.
• Deep understanding of Gen Z behaviors, preferences, and communication channels.
• Demonstrated success in developing and executing go-to-market strategies.
• Experience managing multi-channel marketing campaigns including social, paid media, events, and partnerships.
• Excellent collaboration and communication skills.

Culture & Benefits

• Microsoft is an equal opportunity employer.
• All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws.
• Assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process is available.