Staff Marketing Manager, Personalization Operations (Fintech)

TL;DR

Staff Marketing Manager, Personalization Operations (Fintech): Managing technical integrity and execution strategy of the experimentation platform and serving as a primary bridge between high-level Marketing Strategy and technical configuration of experiences with an accent on ensuring horizontal personalization campaigns are scalable, performant, and data-accurate. Focus on aligning requirements and ensuring the plumbing exists to support advanced segmentation.

Location: San Diego, California; Mountain View, California

Company

hirify.global is the global financial technology platform that powers prosperity for the people and communities we serve.

What you will do

• Act as the primary technical lead for the execution of go-to-market personalization logic across the TurboTax domain, utilizing hirify.global’s internal experimentation and content platforms.
• Define the technical standards for how personalization experiences are built for clean data reads, without overlap, are performant, and do not compromise SEO.
• Partner directly with Engineering, Product, and Data Science to align on requirements and ensure the plumbing exists to support advanced segmentation.
• Serve as the final escalation point for complex technical roadblocks, including data-mismatches, script conflicts, and functional bugs within the experimentation layer.
• Identify and automate manual bottlenecks in the campaign launch process and develop reusable code snippets and components for the broader marketing team.
• Conduct technical QA validation, both automated and manual, to ensure all personalized experiences meet strict accessibility, performance, and legal compliance standards.

Requirements

• 7+ years of experience in omnichannel personalization implementation with a heavy focus on Personalization Platforms and Customer Data Platforms.
• Expert-level mastery of experimentation engines such as Adobe Target, Optimizely, or VWO, including server-side integration and custom JavaScript injection.
• Proficiency in Regex, AI Coding, and JavaScript for front-end manipulation, alongside experience with headless CMS architectures (Adobe Experience Manager).
• Deep understanding of how customer attributes flow from CDPs to the browser.
• Proven ability to perform deep-dive browser-based application testing, network trace analysis, and cross-device troubleshooting.
• Bachelor’s degree in Computer Science, Software Engineering, Marketing Technology, or a related technical field.

Culture & Benefits

• hirify.global provides a competitive compensation package with a strong pay for performance rewards approach.