VP Marketing (Mobile Gaming)

TL;DR

VP Marketing (Mobile Gaming): Building and executing the company's full marketing strategy and scaling the marketing organization with an accent on global marketing strategy, budget ownership, and measurable growth. Focus on building scalable growth systems, leading performance marketing, creative strategy, and cross-functional alignment for mobile games.

Location: Hybrid in Tel Aviv, Israel

Company

hirify.global Games is a mobile gaming company based in Tel Aviv, developing top-tier mobile games.

What you will do

• Own global marketing strategy and budget, driving growth across users, revenue, ROAS, and LTV.
• Build scalable growth systems across user acquisition, creative, and data analysis.
• Lead paid marketing strategy across key channels (Meta, Google, TikTok, DSPs) and coach the Performance Marketing team.
• Build and lead the creative function, focusing on top-performing concepts and assets.
• Own brand and social strategy, leading ASO, community building, and creator partnerships.
• Partner with Product, LiveOps, BI, and Monetization teams to optimize player journey and align marketing strategy.

Requirements

• 10+ years in marketing, including leadership roles in mobile gaming or performance-driven consumer apps.
• Proven experience owning multi-million dollar marketing budgets and scaling growth across multiple channels.
• Hands-on understanding of performance marketing platforms and creative performance frameworks.
• Strong team leadership experience (hiring, mentoring, org-building).
• Excellent communication and stakeholder management skills.

Culture & Benefits

• Shape technology powering experiences for millions of players.
• Encourages experimentation and creative problem solving.
• People-first culture, valuing teams who love working together.