Brand Manager (Gardening Products)

TL;DR

Brand Manager (Gardening Products): Driving brand and portfolio growth through insight-led strategy, disciplined execution, and agency-led marketing activation with an accent on data-driven decision-making and agency budget ownership. Focus on identifying scalable growth opportunities through consumer behavior analysis, optimizing full-funnel marketing performance across various channels, and leading portfolio strategy for profitable growth.

Location: Remote (US). Must be based in the US.

Company

hirify.global has been a trusted leader in the gardening industry since 1926, offering pest control solutions and organic gardening products as a proud member of the Syngenta Group.

What you will do

• Develop and execute brand growth strategies tied to revenue, market share, and demand generation targets.
• Own full-funnel marketing performance across awareness, consideration, conversion, and retention metrics.
• Lead portfolio strategy, supporting innovation pipeline with validated consumer insights.
• Own packaging and label strategy to maximize shelf impact and ecommerce conversion.
• Leverage syndicated, alternative, ecommerce, and internal sales data to inform growth decisions and build dashboards.
• Lead performance-driven agency partnerships and manage marketing budget allocation, pacing, and ROI evaluation.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 5+ years of brand or growth marketing experience within CPG, consumer products, or omnichannel retail.
• Demonstrated experience driving measurable growth through digital and performance marketing initiatives.
• Hands-on experience working with syndicated data and ecommerce analytics tools.
• Proven ability to manage agencies with ROI accountability.
• Experience owning packaging and consumer-facing positioning decisions.

Culture & Benefits

• Commitment to diversity and equal opportunity as an Equal Opportunity/Affirmative Action Employer.
• Part of the global Syngenta Group, providing worldwide presence and extensive resources.
• Dedicated team of over 200 professionals at the Oriskany, NY facility.
• Focused on serving gardeners across the globe with exceptional pest control solutions.