Senior Manager, Alternative Monetization & Lifecycle Marketing (Igaming)

TL;DR

Senior Manager, Alternative Monetization & Lifecycle Marketing (Igaming): Leading strategies that drive value beyond traditional in-game stores with an accent on Webstore commercial strategy, loyalty program scaling, and portfolio cross-promotion. Focus on ensuring technically robust engagement systems with player-first design.

Location: Remote - Portugal

Company

hirify.global aspires to make great games that bring people together while redefining how game companies work.

What you will do

• Drive adoption and commercial performance of the Fortis Webstore by creating compelling value propositions.
• Identify and oversee alternative revenue initiatives that complement the player experience.
• Own the end-to-end lifecycle strategy, building “always-on” onboarding, engagement, and re-engagement journeys.
• Design and scale a comprehensive loyalty framework that rewards long-term engagement.
• Manage and optimize our proprietary cross-promotion engine to move players effectively between Fortis titles.
• Ensure the technical health and scalability of our CRM and marketing stack.

Requirements

• Deep expertise across both CRM/Lifecycle Marketing and Product Monetization within mobile gaming.
• Proven experience driving adoption of web-based stores, loyalty platforms, or direct-to-consumer initiatives in a mobile-first environment.
• Strong understanding of the mobile gaming ecosystem and the use of first-party data.
• Demonstrated success leading marketing technology initiatives.
• Experience building and managing segmentation frameworks across multiple channels and data sources.
• Hands-on experience driving SMS/MMS, push notifications, in-app messaging, and journey-based campaigns.

Culture & Benefits

• Changing how games studios operate and making great games that create a connected community.
• Building communities where people belong, celebrating diversity, embracing inclusivity, and fostering growth.
• Build and grow with a seasoned team of accomplished talent.