CRM Manager (Gaming)

TL;DR

CRM Manager (Gaming): Delivering live campaigns to improve player engagement and retention with an accent on monetization, segmentation, and AB testing. Focus on optimizing LiveOps, implementing in-app events, and managing content marketing for F2P and Social Casino games.

Location: Hybrid in Barcelona, Spain. Candidates must be authorized to work in Spain without visa sponsorship.

Company

hirify.global is a global powerhouse in the gaming industry, known for creating top-grossing social casino titles through its Product Madness family.

What you will do

• Collaborate with GameOps Manager and Stream Leads to support and deliver live campaigns.
• Improve monetization, engagement, and retention metrics through innovative strategies.
• Develop and optimize the marketing toolkit and roadmap.
• Work with Product, QA, VIP, CS, Artists, and UA teams to ensure successful campaigns.
• Drive short to medium-term game performance through established practices.
• Implement in-app engagement events, sales, special offers, and lifecycle flows.

Requirements

• Data-focused approach with the ability to identify trends and achieve results supported by data.
• Strong CRM management skills for coordinating the complete delivery cycle.
• Expertise in segmentation, AB tests, analysis, and processes for improved planning.
• Outstanding written and verbal communication skills to foster a collaborative environment.
• Experience working with data scientists and analysts to produce high-quality reports.
• Extensive experience in managing marketing campaigns/LiveOps, preferably in F2P and Social Casino games.

Nice to have

• A university degree or equivalent experience in Business Administration, Product Development, Marketing, or Information Technology.

Culture & Benefits

• Live by the People First principle, fostering career growth and an inclusive culture.
• Opportunities to elevate careers and grow alongside the company.
• Recognized on the Global Inspiring Workplace Awards list in 2024.
• Won a bronze award at the Stevies for Great Employers.