TL;DR
Content Marketing Manager (B2B SaaS): Leading and executing content strategy across EMEA and APAC markets with an accent on driving engagement, pipeline growth, and brand awareness. Focus on crafting culturally relevant content, managing the full content lifecycle, and collaborating with global marketing teams.
Location: Remote work may be considered for those residing within England or Wales. A hybrid schedule (3 days in office, 2 days work from home) is required if within commutable distance to one of our offices. Requires working rights in the UK without current or future sponsorship.
Company
hirify.global provides a B2B SaaS platform that connects organizations with qualified suppliers, contractors, and vendors to improve supply chain risk and compliance globally.
What you will do
- Lead content strategy and execution for EMEA and APAC markets, ensuring alignment with regional business goals and global brand strategy.
- Partner with demand generation campaign leads, customer marketing, and product marketing teams to deliver targeted content.
- Own the end-to-end creation, localization, and management of regional content assets, including thought leadership articles, white papers, case studies, webinars, social media content, and email marketing campaigns.
- Ensure all content is culturally relevant and tailored to regional audience preferences across EMEA and APAC while maintaining global brand standards.
- Leverage insights from product marketing research, buyer personas, and sales feedback to identify content gaps and opportunities to strengthen storytelling.
- Oversee project timelines and deliverables, managing content production workflows with internal contributors and external agencies or partners.
Requirements
- 4+ years of experience in content marketing, content strategy, or editorial management within a B2B SaaS or technology environment.
- Proven success managing and executing multi-channel content strategies across EMEA and APAC regions.
- Strong writing and editing skills, with the ability to craft compelling narratives and adapt messaging for different audiences and cultural contexts.
- Experience collaborating with global teams and managing cross-functional stakeholder relationships.
- Familiarity with marketing automation tools, SEO best practices, and content performance analytics.
- Requires working rights in the UK without current or future sponsorship.
Culture & Benefits
- Work within a global content leadership team, collaborating with North American counterparts.
- Contribute to fostering sustainable growth for businesses and their supply chains globally.
- Opportunity to lead content strategy across diverse international audiences in EMEA and APAC.
- Leverage a deep understanding of emerging trends and regional nuances to refine content strategies.
- Join a product company whose SaaS subscription software is used by 85k+ active customers in over 100 countries.
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