Lifecycle Marketing Specialist (B2B)

TL;DR

Lifecycle Marketing Specialist (Business): Designing and implementing lifecycle messaging campaigns across email, in-app, and push to engage active, passive, and churned users with an accent on co-managing automated messages, localizing content, and making data-driven decisions. Focus on setting up and analyzing A/B tests to optimize communications and working closely with local teams.

Location: Tallinn, Estonia | Bucharest, Romania. Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week.

Company

hirify.global is one of the fastest-growing tech companies in Europe and Africa, serving over 200 million customers in 50+ countries with a mission to make cities for people, not cars.

What you will do

• Design and implement new lifecycle messaging campaigns for active, passive, and churned users for assigned products.
• Co-manage over 6000 automated messages, including copy, visuals, and target audiences.
• Work closely with local teams to localize communications’ content and visuals.
• Set up and analyze communications A/B tests and make data-driven decisions based on results.
• Analyze existing communications and implement new messaging campaigns for active and churned users.

Requirements

• 3+ years of experience in marketing, product, or a related field.
• Excellent English copywriting skills.
• Strong project management skills.
• Data-driven, customer-centric approach to tracking and analyzing campaign performance.
• Experience managing lifecycle/email campaigns and communicating with large audiences.
• Enjoy solving business problems by balancing technical and creative thinking, and experimenting with new approaches.

Culture & Benefits

• Play a direct role in shaping the future of mobility, impacting millions of customers and partners.
• Work in fast-moving autonomous teams with smart people.
• Accelerate professional growth with unique career opportunities.
• Get a rewarding salary and stock option package.
• Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week.
• Take care of your physical and mental health with wellness perks.