Lifecycle Marketing Specialist

TL;DR

Lifecycle Marketing Specialist: Designing and implementing email, in-app, and push messaging campaigns to engage with users with an accent on localizing content, A/B testing, and data-driven decision-making. Focus on solving business problems by balancing technical and creative thinking and experimenting with new approaches.

Location: Hybrid mode, requiring a minimum of 2 days in the office each week in Bucharest, Romania or Tallinn, Estonia.

Company

hirify.global is one of the fastest-growing tech companies in Europe and Africa, with over 200 million customers across 50+ countries, shaping the future of mobility.

What you will do

• Design and implement new lifecycle messaging campaigns for active, passive, and churned users.
• Co-manage over 6000 automated messages, including copy, visuals, and target audiences.
• Work closely with local teams to localize communications' content and visuals.
• Set up and analyze communications A/B tests to make data-driven decisions.
• Analyze existing communications and implement new messaging campaigns for users.

Requirements

• 3+ years of experience in marketing, product, or a related field.
• Excellent English copywriting skills.
• Strong project management skills.
• Data-driven, customer-centric approach to tracking and analyzing campaign performance.
• Experience managing lifecycle/email campaigns and communicating with large audiences.

Culture & Benefits

• Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week.
• Play a direct role in shaping the future of mobility, impacting millions of customers and partners.
• Work in fast-moving autonomous teams with smart people.
• Accelerate professional growth with unique career opportunities.
• Receive a rewarding salary and stock option package.
• Access wellness perks for physical and mental health.