Program Manager – Host Marketing Strategy

TL;DR

Program Manager (Marketing Strategy): Acting as the central program manager for all host-related marketing initiatives, leading strategic projects, and driving accountability across the marketing organization. Focus on shaping marketing strategy and annual plans, supporting leadership decision-making, and amplifying internal/external communication.

Location: Munich, Germany. This is a hybrid role requiring 50%+ in-office time for collaboration, with flexibility to work remotely from other locations for up to 8 weeks a year.

Company

hirify.global is a fast-growing vacation rental technology company on a mission to make booking and hosting holiday homes joyful.

What you will do

• Act as the central program manager for host-related marketing initiatives, connecting teams and tracking progress.
• Lead 1-2 high-priority strategic projects end-to-end, from scoping to impact measurement.
• Drive accountability for strategic project delivery across the marketing organization.
• Support the CMO as a sparring partner, shaping marketing strategy and annual plans.
• Enable efficient collaboration within the marketing leadership team.
• Run analyses, build business cases, and create materials for leadership decision-making.
• Amplify the CMO's internal and external communication.

Requirements

• 5+ years of experience in management consulting, strategy, program/project management, or an operational role in a fast-paced scale-up.
• Solid understanding of digital marketing (performance, inbound, CRM, brand, product marketing).
• Outstanding program and stakeholder management skills.
• Strong analytical capabilities and a data-driven mindset.
• AI fluency and passion for leveraging automation tools.
• Relentless drive, attention to detail, and a striving for excellence.
• Excellent communication skills.
• Fluent English skills (C1+).

Nice to have

• Any additional language is a plus.

Culture & Benefits

• Shape the future of travel with products used by millions of guests and hosts.
• Grow professionally in a culture that thrives on curiosity and feedback, with mentorship and personal learning budgets focused on AI.
• Join a team of smart, motivated, and international colleagues.
• Work in a modern tech environment with a scale-up pace and stable business model.
• Hybrid setup with 50%+ in-office time and up to 8 weeks a year from other locations.
• Travel benefits and gym discounts.