Head of Marketing (Gamedev)

TL;DR

Head of Marketing (Gamedev): Leading global, multi-platform marketing strategy and execution for hirify.global' diverse portfolio with an accent on store presence, discoverability, and long-term performance across XR, PC, and console platforms. Focus on defining marketing goals, KPIs, and reporting frameworks, and driving commercially impactful campaigns while leading a multi-disciplinary team.

Location: Hybrid, onsite in Stockholm, Sweden. Focusing on candidates currently residing in Sweden.

Company

hirify.global is a leading games studio creating immersive experiences across XR, mobile, PC, and console platforms.

What you will do

• Own and lead the global marketing strategy across the studio brand and all game titles.
• Set and execute go-to-market strategies for launches, updates, and live titles.
• Drive store presence, visibility, and discoverability across XR, PC, and console platforms.
• Define marketing goals, KPIs, and reporting frameworks to guide decision-making and prioritization.
• Lead, develop, and hold accountable a multi-disciplinary marketing leadership team.
• Own the marketing budget and make clear trade-offs to ensure spend aligns with business outcomes.

Requirements

• Senior marketing leadership experience within the games industry, with ownership of end-to-end marketing strategy and execution.
• Strong experience marketing games with direct accountability for store presence, discoverability, and performance across digital storefronts.
• Proven ownership of partner marketing, including co-marketing with platforms and publishers.
• Demonstrated success launching and growing game titles through structured, creative, and commercially impactful campaigns.
• Deep understanding of store ecosystems, platform dynamics, and live operations.
• Experience leading senior teams and operating cross-functionally at leadership level.
• Ability to balance long-term strategic direction with hands-on execution and decision-making.

Culture & Benefits

• Work in a leading games studio with deep roots in XR.
• Opportunity to shape marketing strategy and impact player community.
• Collaborate with publishing, product, creative, analytics, and business teams.
• Operate in evolving markets with complex challenges.
• Work in a role that balances ambition with authenticity.