Senior Product Marketing Lead (AdTech)

TL;DR

Senior Product Marketing Lead (AdTech): Owning the go-to-market strategy for DV’s social ad products with an accent on product positioning, compelling narratives, and cross-functional alignment. Focus on driving market activation, conducting competitive analysis, and serving as a subject matter expert to evolve the product portfolio.

Location: Onsite in New York City, Global HQ

Salary: $145,000–$188,000

Company

hirify.global is a leading digital performance solution provider, focused on improving the quality and impact of digital advertising for Fortune 500 companies.

What you will do

• Develop and execute comprehensive go-to-market strategies for product launches and enhancements.
• Manage multiple projects, timelines, and competing priorities effectively.
• Conduct thorough market and customer research to inform product positioning and messaging.
• Create compelling narratives that convert complex technologies into clear, customer-centric stories.
• Partner with commercial, marketing, product, engineering, and data science teams to align and execute GTM plans.
• Serve as a subject matter expert and advocate for DV’s solutions, helping to drive the evolution of the product portfolio.

Requirements

• 7+ years of experience in B2B product marketing, product management, or a related field.
• Strong background and understanding of the AdTech or MarTech industry and the advertising ecosystem.
• Ability to understand and articulate complex product concepts elegantly.
• Demonstrated positive mindset, adaptability, and strong organizational skills with effective time management.
• Passion for uncovering customer insights and exploring market trends to inform strategic marketing decisions.

Culture & Benefits

• Competitive salary with bonus/commission opportunities.
• Eligibility for equity compensation.
• Comprehensive benefits package.