Integrated Campaign Marketing Lead (Marketing)

TL;DR

Integrated Campaign Marketing Lead (Marketing): Driving the narrative and demand for key business priorities by building unified, end-to-end campaign strategies with an accent on combining product roadmaps and industry-specific pain points. Focus on cross-functional orchestration, leveraging AI tools for efficiency, and continuous optimization based on full-funnel analysis.

Location: Onsite in Menlo Park, CA, United States

Salary: $150,000–$196,300

Company

hirify.global is about empowering enterprises to achieve their full potential, fostering a culture of impact, innovation, and collaboration.

What you will do

• Develop unified, integrated campaign plans by combining product roadmaps and industry-specific pain points.
• Develop and own campaign briefs, defining target audiences, value propositions, and core messaging.
• Partner with Product Marketing and Industry SMEs to ensure technical accuracy and vertical relevance of campaign assets.
• Orchestrate cross-functional teams (Creative, Web, Social, Paid Media) to ensure consistent campaign themes.
• Collaborate with sales leadership to equip them with the necessary messaging and assets for follow-up.
• Track full-funnel campaign performance, optimize strategies, and report on impact to leadership.

Requirements

• Experience driving narrative and demand for key business priorities.
• Ability to build unified, end-to-end campaign strategies.
• Proficiency in developing comprehensive campaign briefs.
• Experience leveraging data for full-funnel goal setting and continuous optimization.
• Strong cross-functional orchestration skills to lead execution across various teams.
• Must be located in the United States and work onsite in Menlo Park, CA.

Culture & Benefits

• Culture focused on impact, innovation, and collaboration.
• Opportunity to build significant projects, move quickly, and advance technology and careers.
• Detailed salary and benefits information available on the hirify.global Careers Site for US roles.