Product Marketing Manager, Atlus

TL;DR

Product Marketing Manager (Atlus): Developing and driving the continued growth of ATLUS products with an accent on creating innovative and thoughtful marketing activations tailored to inspire engagement. Focus on impactful campaigns and strong planning processes.

Location: Must be able to work in-person in Irvine, CA in a hybrid model (Tuesday to Thursday in Office)

Salary: $110,000.00 - $140,000.00

Company

hirify.global is a company focused on developing and publishing video games.

What you will do

• Drive strategic integrated product marketing campaigns for the product’s entire lifecycle.
• Liaise with hirify.global of America, hirify.global of Japan, and hirify.global of Europe to develop globally integrated go-to-market campaigns.
• Act as a collaborative custodian of integrated and innovate marketing campaigns across multiple partners.
• Maintain content marketing roadmap calendar.
• Partner with Communications and Community Managers to ensure PR and social media plan messaging is aligned to product strategies and timelines.
• Partner with cross-functional teams to analyze consumer research, performance marketing, and other business data to develop KPI goals and optimize marketing investments.

Requirements

• Minimum of 3-4+ years’ experience in a publisher marketing role within gaming and or adjacent consumer products field.
• Must be an avid gamer, including time spent in relevant genres and recent releases. Strong interest ATLUS video games, gaming culture and community, specifically RPGs a must.
• Bachelor’s Degree or equivalent experience in the field.
• Ability to leverage quantitative analytic measures, build business cases to support initiatives and focus on KPI / ROI metrics.
• Excellence in project management, analysis, and the ability to work with multiple teams.
• Exceptional oral and written communication skills, with the ability to articulate a vision across various audiences.

Nice to have

• Interest and experience in Anime industry or brands a plus.
• Japanese language skills and experience working with Japanese/Asian corporations.
• Experience building new processes and applying best practices a strong plus.

Culture & Benefits

• Hybrid Work Model.
• Positive, professional, collaborative, and flexible attitude.
• Open to flexible hours while working with overseas teams (primarily, Japan time zones).