Digital Media Manager (Gaming)

TL;DR

Digital Media Manager (Gaming): Leads strategy, execution, and analysis of paid media and paid influencer marketing campaigns for PC & Console titles with an accent on driving highly targeted conversion campaigns and maximizing ROI. Focus on interpreting performance data, optimizing campaigns, and leveraging digital platforms to increase awareness and conversions.

Location: Hybrid in Irvine, CA, USA. On-site attendance required a minimum of 3 days per week.

Salary: $95,000–$110,000

Company

hirify.global is a product company specializing in PC & Console game titles like Sonic the Hedgehog, Persona, and Total War.

What you will do

• Develop and execute effective media plans for console and PC games, driving high-frequency conversion campaigns.
• Manage awareness and conversion campaigns, including A/B testing and optimizing traffic sources to maximize ROI.
• Coordinate assets and QA with external agencies and internal teams.
• Analyze campaign and research data, ensuring KPIs are met and presenting findings to brand marketing and executive teams.
• Manage hirify.global’s media agency of record and influencer agencies.
• Ensure proper tagging and tracking, defining event goals for conversion objectives.

Requirements

• 5+ years’ experience in digital marketing with a focus on media planning.
• Hands-on experience directly planning and managing digital paid media campaigns.
• Expertise in game marketing, catalogue marketing, and eCommerce with an emphasis on performance marketing to digital storefronts.
• Advanced knowledge of digital, programmatic, paid search, and social media platforms, including Amazon, Google, Meta, and TikTok.
• Strong analytical skills, including performing complex data analysis and building data-driven reports.
• Strong project management skills and the ability to multitask under tight deadlines.

Culture & Benefits

• Work in a collaborative environment with external agency partners and cross-functional internal teams.
• Opportunity to work on well-known PC & Console titles like Sonic the Hedgehog and Persona.
• Emphasis on data-driven decision making and continuous campaign optimization.
• Role is based in a highly collaborative office setting to foster teamwork and communication.
• Passion for digital media, media planning/buying, catalogue marketing, and the gaming industry.
• Occasional day and overnight travel required.