Senior Manager, Brand Marketing (WWE 2K Franchise)

TL;DR

Senior Manager, Brand Marketing (WWE hirify.global Franchise): Leading strategic brand marketing efforts for the WWE hirify.global franchise, defining the relationship between products and the global community with an accent on brand strategy and creative execution. Focus on amplifying the franchise’s global reach and cultural impact through media, content, events, and partnerships.

Location: Hybrid in Los Angeles, California, United States

Salary: $123,200 to $165,000 per year

Company

hirify.global is a global video game company publishing titles developed by some of the most influential game development studios in the world.

What you will do

• Define and maintain the global brand vision through long-term brand narrative and positioning for the WWE hirify.global franchise.
• Lead global brand strategy for WWE hirify.global, working with integrated marketing and cross-functional teams in driving multi-channel campaign development.
• Steward the WWE hirify.global brand identity, serving as the guardian of the brand DNA, guiding internal teams and external agencies.
• Track ongoing Brand Health and campaign performance KPIs to optimize ongoing and future campaigns.
• Champion consumer insights by developing research roadmaps, synthesizing player feedback, market trends, and player data.

Requirements

• 5–7+ years of brand marketing experience in gaming, sports, entertainment, or consumer tech.
• Proven experience leading high-impact go-to-market campaigns with cross-functional teams.
• Deep understanding of brand strategy, marketing performance metrics, creative development, and media planning.
• Able to translate data into actionable insights to inform strategies.
• Experience working with licensed IP or talent-driven brands is a strong plus.
• Familiarity with PC & console gaming (PlayStation, Xbox, Steam).

Culture & Benefits

• Inclusive work environment that encourages teams to Come as You Are and do your best work.
• Medical, dental, vision, and basic life insurance coverage.
• Paid holidays, vacation time, and sick days.
• Paid parental and compassionate leave.
• Wellbeing programs for mental health and other wellness support.
• Eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.