Senior Marketing Manager (Gaming)

TL;DR

Senior Marketing Manager (Gaming): Leading and owning the go-to-market strategy and execution across multiple countries in the MENA region with an accent on translating global frameworks into culturally relevant, integrated campaigns. Focus on end-to-end planning, budgeting, and optimization to drive measurable impact and align with global and regional stakeholders.

Location: Onsite in Cary, United States

Company

hirify.global is a large product company with over 4,500 employees globally, known for making award-winning games and engine technology like Unreal Engine.

What you will do

• Develop MENA regional marketing strategy and GTM plans, localising global priorities into market-specific, culturally sharp activations.
• Own MENA campaign planning and execution, shaping creative, messaging, and go-to-market approach.
• Manage budgets, agencies, and partnerships to ensure efficient resource allocation, accountability, and measurable ROI.
• Serve as the regional connector across Communications, Creator Partnerships, Legal/Privacy, and Platform teams.
• Act as the regional marketing lead, representing the voice of local players and translating market insights into future campaign planning.

Requirements

• 5-8+ years of experience in marketing, brand, or publishing roles, ideally within gaming, entertainment, or digital consumer brands.
• Proven ability to develop and execute go-to-market strategies tailored to the MENA region.
• Experience managing agencies, budgets, and marketing programs, with an ability to keep accountability and manage performance.
• Exceptional communication, organisation, and stakeholder management skills.
• Deep understanding of digital marketing channels, social platforms, and creator ecosystems relevant to MENA audiences.
• Passion for gaming and digital culture, with sensitivity to cultural nuances and player behaviours across regions.

Nice to have

• Multi-market experience or language fluency strongly preferred.

Culture & Benefits

• 100% employer-paid benefits (excluding PMI for dependents).
• Comprehensive benefits package including a pension, private medical insurance, a healthcare cash plan, dental, disability, life insurance, and critical illness cover.
• Offers a cycle-to-work scheme, flu vaccinations, and health checks.
• Robust mental well-being program through Modern Health, providing free therapy and coaching for employees and dependents.