Paid Marketing Manager (B2B)

TL;DR

Paid Marketing Manager (B2B): Taking full ownership of paid marketing activities in key European markets, managing and optimizing multiple paid channels, and generating B2B monthly leads. Focus on campaign localization, performance analysis, competitive research, and strategic recommendations to senior leadership.

Location: Candidates MUST be located in Madrid.

Company

hirify.global is an international automotive platform where the Marketing team is passionate about experimentation, learning, and collaboration.

What you will do

• Take full ownership of paid marketing activities in key European markets (FR, ES, PT, BE, NL).
• Manage and optimize multiple paid channels, including Google Search, Microsoft Search, Performance Max, Meta Ads, and Influencer Marketing.
• Collaborate closely with local market stakeholders to develop and localize campaigns.
• Generate and optimize a significant share of B2B monthly leads, directly contributing to company targets.
• Conduct ongoing performance analysis and competitive research to identify trends and opportunities.
• Regularly present campaign performance, strategic recommendations, and key insights to senior leadership.
• Allocate and manage budgets effectively, ensuring optimal ROI across channels and activities.

Requirements

• 3+ years’ experience in Paid Marketing/Performance Marketing, ideally in a B2B/B2C and/or automotive-focused environment.
• Demonstrable expertise in managing and optimizing digital advertising campaigns (Google Ads, Meta Ads, Search, Display, Performance Max).
• Proven ability to independently manage multiple channels and accounts, from strategy to execution.
• Excellent analytical skills, able to interpret complex data and generate actionable insights (proficiency in Excel required).
• Strong communication skills, enjoying sharing knowledge and supporting colleagues.
• Fluent in English.
• Candidates MUST be located in Madrid.

Nice to have

• Proficiency in other European languages.

Culture & Benefits

• Flexible working from home policy and flexible working hours.
• 22 days of vacation + day off on your birthday.
• Flexible benefits with Cobee, including restaurants, health insurance, and childcare.
• Opportunities for personal and professional growth in a dynamic startup environment.
• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, plus special offers on used cars.