Senior App Store Optimization (ASO) Manager

Location: Remote within the United States, with preference for candidates near offices or Basecamps in Bozeman, Missoula, Austin, Denver, Kalispell, Minneapolis, Portland, Salt Lake City, Seattle, or the San Francisco Bay Area. Permanent US work authorization is required. Candidates must reside in a state where hirify.global can employ team members; employment is currently unavailable in Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, New Jersey, New York, North Dakota, Ohio, Oklahoma, South Dakota, West Virginia, and Wyoming. Travel to a corporate office or strategic location is required twice per year for multiple days.

Salary: $115,200–$158,000 per year, plus a 10% annual performance bonus and common share options.

Company

hirify.global builds technology products for outdoor recreation across Hunt, Offroad, Backcountry, and Angling.

What you will do

• Own and evolve ASO strategy, roadmaps, priorities, and targets across four product verticals.
• Lead optimization of keywords, metadata, creative, and app store experiences across the App Store and Google Play.
• Manage the ASO experimentation lifecycle, including hypotheses, testing, measurement, analysis, and implementation of learnings.
• Monitor rankings, conversion, keyword indexation, customer reviews, ratings, competitive trends, and other performance signals.
• Translate ASO insights into recommendations for Marketing and Product and connect channel performance to broader growth priorities.
• Align Vertical Marketing, Product, Creative, and Paid UA partners while serving as the primary contact for Apple, Google Play, and external ASO partners.

Requirements

• Seven or more years of experience in ASO and mobile growth marketing, including ownership of ASO strategy and execution.
• Experience driving ASO across multiple products, brands, or business lines and aligning cross-functional stakeholders.
• Deep experience with keyword and metadata optimization, app store creative, experimentation, and performance analytics.
• Ability to independently prioritize complex work, navigate ambiguity, influence partners, and adapt to platform changes.
• Experience assessing how AI and emerging technologies are changing app discovery, including use of AI tools and agentic workflows to automate repeatable ASO tasks.
• Permanent US work authorization and residence in an eligible US state are required.

Nice to have

• Experience in a B2C consumer subscription business.
• Experience in outdoor recreation, mapping, or navigation.
• Experience scaling ASO across a portfolio of apps, brands, or markets.
• Experience with AEO, AI-driven discovery, or emerging app discoverability approaches.

Culture & Benefits

• Distributed work environment with offices and regional Basecamps across the United States.
• Regular in-person collaboration through offices and strategic Basecamp locations.
• Health benefits, including a no-monthly-cost medical plan.
• Paid parental leave, flexible paid time away, paid holidays, and 401(k) matching.
• Annual bonuses, equity opportunities, growth support, and outdoor industry benefits.