Brand Manager (Gamedev)

TL;DR

Brand Manager (Gamedev): Developing and executing go-to-market campaigns for game launches with an accent on overall strategy, product positioning, and budget management. Focus on coordinating brand-related activities, leading creative asset creation, and tracking marketing campaign performance.

Location: in-person/in-office only

Company

hirify.global is a leading game publisher and developer, bringing the world's biggest franchises and bold new projects to players everywhere.

What you will do

• Coordinate brand-related activities and execute marketing strategies with internal departments and external agencies.
• Develop product and brand positioning based on current audience insights.
• Lead the creation of all campaign materials, including agency research, budget, and communication.
• Manage and track the brand marketing campaign budget for each game.
• Manage day-to-day interactions with external stakeholders and licensing partners.
• Track game development progress and provide action plans based on project evolution.

Requirements

• 5+ years of experience successfully bringing product(s) to market within the games and/or entertainment industry.
• Ability to work with studio, internal, cross-functional, and external partners.
• Proven track record of successful, integrated campaign management.
• Experience managing relationships with external partners successfully.
• Understanding of video game publishing and marketing content pipeline from concept to shipping.
• Actively plays games and is aware of cultural trends, current events, and other activities in the gaming industry.

Nice to have

• Bachelor’s degree in a related field.
• A firm understanding of industry marketing, digital media and social marketing, and trends.
• Strong balance of both creative and quantitative/analytical skills.
• Strong written and oral communication and presentation skills.

Culture & Benefits

• Focus on collaboration and creativity, crafting high-quality, engaging games that leave a lasting impact.
• Committed to the principle of equal employment opportunity for all employees.
• Provides employees with a work environment free of discrimination and harassment.
• Employment decisions are based on business needs, job requirements, and individual qualifications.