Regional Acquisition & User Growth Specialist (Marketing)

TL;DR

Regional Acquisition & User Growth Specialist (Marketing): Driving regional acquisition and monetization initiatives with a strategic and analytical approach, documenting user journeys, and supporting regional campaigns and promotions. Focus on identifying strategic opportunities through data-driven insights and cross-functional collaboration to increase paid subscription conversion and optimize marketing performance.

Location: Hybrid in Buenos Aires, Argentina. Must be based in Argentina, Chile, or Mexico.

Company

hirify.global is revolutionizing workplace wellness by connecting employees worldwide to partners for fitness, mindfulness, therapy, nutrition, and sleep through a single subscription.

What you will do

• Document user journeys for Eligibles, Members, Churned Subs, and Subscribers, working with the Global CRM team.
• Manage and support global promotions and initiatives focused on acquisition and monetization.
• Create, execute, and manage SS-Latam regional campaigns or initiatives, monitoring performance and optimizing strategies.
• Act as the point of contact for SS-Latam initiatives with the global user growth team and regional stakeholders.
• Apply analytical skills to identify regional opportunities using product and marketing data.
• Oversee, test, optimize, and scale Event Based Marketing (EBM) and ongoing flows for the SS region.

Requirements

• Strategic and analytical mindset with understanding of acquisition, monetization, and digital marketing principles.
• Hands-on experience with CRM, lifecycle marketing, marketing automation platforms, and data analysis techniques.
• Familiarity with global and regional campaign management, experimentation, and CRO methodologies.
• Proven success in managing and executing global and regional marketing campaigns.
• Project management, strategic planning, and cross-functional collaboration skills.
• Experience in following and developing playbooks, documentation, and reporting frameworks.

Nice to have

• Braze knowledge.

Culture & Benefits

• Free Gold hirify.global membership with access to gyms, studios, digital fitness programs, and online wellness resources.
• Flexible work options, including hybrid and remote arrangements, with home office equipment reimbursement and a monthly work allowance.
• Flexible schedules aligned with time zones, team needs, and personal routines.
• Minimum of 25 days off per year, with an additional day for each year of tenure (up to 5), plus annual holidays.
• Paid parental leave for all new parents.
• Access to world-class learning platforms, interactive sessions, and personalized development roadmaps.