Subscription Growth Marketing Manager

TL;DR

Subscription Growth Marketing Manager: Building hirify.global' platform subscriptions business by owning top-of-funnel demand generation and increasing qualified traffic to the subscription landing page. Focus on designing messaging, targeting strategies, executing campaigns, and iterating quickly based on performance metrics.

Location: London. Candidates must either have the right to work in the UK or require hirify.global to sponsor a Skilled Worker Visa.

Company

hirify.global is building its platform subscriptions business with a focus on its AlphaNow subscription product.

What you will do

• Build segmented messaging based on role, use case, and prior engagement.
• Design and execute campaigns targeting prospective subscribers (e.g., former hirify.global client users, hirify.global experts).
• Identify and test channels that will drive top-of-funnel traffic (e.g., organic search, partnerships, agentic tools).
• Continuously test and improve copy and messaging for prospective customers and subscription landing pages.
• Streamline and automate the user journey from awareness through trial sign-up.
• Own funnel metrics from traffic to trial to subscriber and provide clear weekly insights to inform leadership decisions.

Requirements

• Highly driven and proactive, comfortable being the sole executor in the short to medium term.
• Hands-on experience running lifecycle email, SEO, and demand generation campaigns for approximately 5 years, preferably in a B2B subscription-based role.
• Strong copy instincts and customer-centric messaging that resonates with audiences.
• Ability to manage end-to-end processes effectively, prioritizing time across multiple parallel workstreams.
• Outcome-focused, motivated by results, and takes ownership of moving key business metrics, specifically regarding conversion.
• Client-obsessed, enjoying listening to and empathizing with users to build a true understanding of their needs.