Product Marketing Lead (Prediction Markets/Sports)

TL;DR

Product Marketing Lead (Prediction Markets/Sports): Defining and executing GTM strategy for MetaMask’s Prediction Markets and Trading experiences with an accent on product narratives, user insight, and competitive differentiation. Focus on increasing market participation, improving conversion and retention, and strengthening trust in MetaMask as the most seamless and secure place to interact with onchain prediction markets.

Location: Remote (US, EMEA)

Salary: $122,000–$203,000 USD

Company

hirify.global is a leading blockchain and web3 software company founded by Joe Lubin, Co-Founder of Ethereum.

What you will do

• Define and execute end-to-end GTM strategy for Prediction Markets and Trading across global markets.
• Partner with Product Leads to shape roadmap priorities based on user behavior, regulatory context, and competitive trends.
• Lead product and feature launches with narratives tailored to bettors, sports fans, and market speculators.
• Drive lifecycle marketing initiatives to increase awareness, activation, and repeat usage.
• Collaborate with Growth and Analytics to identify friction points and translate insights into programs that move key metrics.
• Strengthen MetaMask’s reputation as a trusted, innovative, and user-first brand in onchain prediction markets.

Requirements

• 6+ years of experience in product marketing, ideally in prediction markets, sports betting, gambling, or sports tech.
• Proven success leading complex product launches and lifecycle programs with measurable results.
• Strong strategic thinking and ability to simplify complex products into clear narratives.
• Analytical, experiment-minded, and comfortable using data to inform decisions.
• Excellent cross-functional communication, influence, and project leadership.

Nice to have

• Genuine curiosity about or experience with web3, DeFi, or onchain user behavior, or enthusiasm to apply prediction market expertise to a crypto environment.

Culture & Benefits

• Remote-friendly, startup environment.
• Opportunity to work on tools and infrastructure scaling platforms to onboard one billion participants.
• Constantly exposed to new concepts and frameworks, challenging you to stay at the top of your game.
• Join a network of builders reaching the edge of the ecosystem.
• Commitment to building a diverse team and empowering people with decentralized technologies.
• Equal opportunity employer with focus on diversity and inclusion.

Hiring process

• Applicants will be required to submit to background checks including employment, education, and criminal record checks.