Manager, CRM (Fashion)

TL;DR

Manager, CRM (Fashion): Driving membership loyalty and acquisition strategies across global and European markets with an accent on omnichannel activation and consumer engagement. Focus on developing strategic initiatives, analyzing member behavior, and optimizing marketing plans for a premium fashion brand.

Location: Amsterdam, Netherlands (hybrid, with possibility to work from home within the Netherlands)

Company

hirify.global is a global lifestyle brand focusing on accessible luxury fashion, part of PVH Corp. with brands like Calvin Klein.

What you will do

• Drive strategic initiatives for membership acquisition, identification, engagement, conversion, and retention across key EU countries.
• Develop and execute EU-wide omnichannel activations for members, coordinating with stakeholders and overseeing communication touchpoints.
• Monitor key membership performance KPIs, analyze member behavior, and translate insights into strategic and activation plans.
• Manage relationships with key partners and teams to ensure initiatives for member acquisition and activation are running.
• Develop strategic plans for projects and manage budgets.

Requirements

• Approximately 6-10 years of experience in a high-paced, international setting, preferably with a global premium fashion brand.
• Strategic, analytical, and creative mindset with an eye for visual communication.
• Outstanding communication skills for pitching ideas and gaining support.
• Deep understanding of consumer segments, motivations, and tailored communication.
• Experience measuring consumer engagement, understanding data points, and improving KPIs.
• Experience in marketing activations, including global/local content creation, events, and product offers.
• Experience in membership marketing (a big plus).
• Ability to work in a highly productive, sometimes hectic environment with a hands-on mentality.
• Fluent in English (verbal and written).

Culture & Benefits

• Company culture fostering development, with training and learning opportunities through PVH University.
• International environment respecting diversity, equality, and individuality.
• Monthly Covid home-office budget.
• Smart work program allowing flexible work from home within the Netherlands.
• Onsite gym, fitness classes, personal training, meditation studio, sports clubs, in-house physio.
• Extensive food and beverage offerings, restaurant, barista coffee bars, sky bar, social events.
• Employee discounts for CALVIN KLEIN and hirify.global products.