Marketing Manager (Gaming)

TL;DR

Marketing Manager (Gaming): Create and execute marketing strategy for the Benelux region, focusing on growing sell-out and increasing market shares in cooperation with sales. Focus on establishing direct connections with key retailers, managing PR & Comms, and executing local paid media and influencer campaigns.

Location: Remote from Netherlands, with frequent business travel required to the Benelux region (Netherlands and Belgium).

Company

hirify.global creates high-performance premium gear for avid gamers worldwide, including mice, keyboards, and sound equipment.

What you will do

• Create and execute a marketing strategy to achieve sales and profit objectives for the Benelux region.
• Develop and manage 3-6 month rolling marketing plans with Key Accounts, focusing on sell-out driven business.
• Establish solid partnerships with channel partners like retailers, e-tailers, and distribution firms.
• Build and maintain relationships with local PR agencies and media contacts for effective communications.
• Adapt global content for local distribution through owned channels and retailers.
• Plan and execute local paid media campaigns in cooperation with internal departments and agencies.
• Build quarterly influencer campaigns to increase brand awareness and promote sell-out.
• Provide market feedback on trends, opportunities, and product developments to headquarters.

Requirements

• 2+ years of experience in a similar role within Consumer Electronics or Gaming.
• In-depth understanding of social media platforms (Facebook, Instagram, Twitter, Reddit, YouTube).
• Ability to use MS Excel at an intermediate level or higher.
• Understanding and ability to implement premium brand positioning across all sales channels.
• English and Dutch spoken and written fluently.

Nice to have

• Experience working with e-commerce platforms.
• Practical experience with key paid media platforms such as Meta, Google, and Amazon.
• Deep engagement with the world of esports and gaming.

Culture & Benefits

• Opportunity to be a significant part of a company on a tremendous growth journey.
• Challenging environment that encourages initiative.
• Work in evolving workspaces with an openness to adopting new technologies and ideas.