Marketing Manager (Gaming)

TL;DR

Marketing Manager (Gaming): Creating and executing marketing strategies for the Benelux region, focusing on driving sales, increasing market share, and building strong retailer and media partnerships. Focus on data-oriented operations, local paid media campaigns, influencer marketing, and understanding customer needs.

Location: Home Office in the Netherlands, with availability for frequent meetings and tradeshows across the Benelux region.

Company

hirify.global creates high-performance premium gear for avid gamers globally, including mice, keyboards, and sound equipment.

What you will do

• Create and execute strategic 3-6 month rolling marketing plans for the Benelux region, focused on sales and profit objectives.
• Establish strong partnerships with retailers, e-tailers, and distribution firms.
• Manage PR & Communications, building relationships with local agencies and media contacts.
• Adapt global content for local distribution and plan/execute local paid media campaigns with agencies.
• Build quarterly influencer campaigns with relevant regional influencers to increase brand awareness and promote sell-out.
• Provide market feedback on trends, opportunities, and product developments to headquarters.

Requirements

• 2+ years of experience in a similar role within Consumer Electronics or Gaming.
• In-depth understanding of social media platforms (Facebook, Instagram, Twitter, Reddit, and YouTube).
• Experience with ecommerce platforms and key paid media platforms (Meta, Google, and Amazon).
• Intermediate MS Excel proficiency.
• Ability to implement premium brand positioning across all sales channels.
• Fluency in English and Dutch (spoken and written) is required.

Nice to have

• Deep engagement with esports and gaming.

Culture & Benefits

• Challenging opportunity within a rapidly growing company.
• Requires strong analytical skills, an organized work process, and initiative.
• Openness to adopting new technologies, enjoying evolving workspaces, and possessing proficient commercial, interpersonal, and communication abilities.
• Position can be available part-time.