Director, Social Media (Game Development)

TL;DR

Director, Social Media (Game Development): Defining and driving comprehensive content and channel strategies to grow online communities for Pokémon GO beyond existing audiences, with an accent on identifying and integrating audience insights to create high-performing campaigns. Focus on generating significant social sharing, developing new trends, and building cultural relevancy for the brand among new demographics.

Location: Hybrid (San Francisco, United States). Required in-office 3 days each week.

Salary: $139,400 - $205,000 USD annually (for CA, CO, NJ, NY, and WA)

Company

hirify.global is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences.

What you will do

• Define and drive comprehensive content and channel strategies for audience growth.
• Lead and mentor the social media team, fostering creativity and continuous improvement.
• Develop and deliver comprehensive reporting on social media impact and ROI to executives.
• Collaborate with marketing leaders on omnichannel strategies and identify efficiencies.
• Conceptualize and implement high-performing campaigns to generate social sharing and cultural relevancy for Pokémon GO.

Requirements

• Proven experience leading social media and digital marketing teams, ideally in mobile gaming or digital advertising.
• Bachelor's degree or equivalent experience in Social Media, Marketing, Advertising, or a related field.
• Strong understanding of social growth strategies and their impact on user acquisition.
• Background in ATL and BTL marketing techniques with measurable success examples.
• Excellent communication and social skills, with ability to work with creatives, agencies, and internal teams.
• Experience working with third-party IP, adhering to strict brand standards, and navigating approval processes.

Nice to have

• Strong familiarity and knowledge of the Pokémon and Pokémon GO brands.

Culture & Benefits

• Opportunity to work in a fast-paced hybrid environment.
• Eligibility for equity, bonuses, and comprehensive benefits package.
• Healthcare benefits, retirement benefits, pet insurance, paid holidays, and unlimited paid time off.
• Emphasis on a collaborative and continuously improving team environment.