Director, Global Brand Marketing (GameDev)

TL;DR

Director, Global Brand Marketing (GameDev): Leading marketing efforts for the Mafia franchise, driving global marketing strategy and execution to maximize customer acquisition, engagement, and retention. Focus on brand building, leveraging insights for product positioning, and optimizing campaigns across the player lifecycle.

Location: Hybrid in Novato, California, United States. Available to travel both domestically and internationally.

Salary: $176,600–$261,380 per Year

Company

hirify.global Games is a global video game company, publishing world-class titles like NBA hirify.global and Borderlands, and is a wholly owned label of Take-Two Interactive Software, Inc.

What you will do

• Develop comprehensive global marketing strategies, defining customer journeys and product positioning.
• Partner closely with product development to ensure alignment with game vision and features.
• Lead the development and execution of global marketing plans, including core brand creative and content strategies.
• Collaborate with international marketing teams to ensure regional plans are impactful and locally relevant.
• Manage global marketing budgets, optimizing spend based on performance data and insights.
• Act as the player expert, leveraging data and insights to continuously optimize marketing efforts and influence product roadmaps.

Requirements

• 8-10+ years as a Global Brand Marketing leader in games, media, or entertainment.
• Ability to successfully collaborate within a highly matrixed global organization.
• Proven capability to utilize data and metrics for communicating player needs and optimizing marketing plans.
• Strong presentation and leadership skills to influence stakeholders and grow teams.
• Passion for video games and content-driven experiences.
• Must be able to work hybrid in Novato, California, United States.
• English: B2 required.

Nice to have

• Good taste in content and an eye for emotionally resonant marketing creative.

Culture & Benefits

• Inclusive work environment that encourages teams to "Come as You Are".
• Dedicated to diversity and inclusion.
• Full range of medical, financial, and other benefits (details upon offer).
• Opportunity to lead and grow a team, managing performance and career development.
• Be part of a team working on iconic franchises like Mafia, NBA hirify.global, and Borderlands.

Hiring process

• Company communication is strictly via hirify.global.com accounts; no instant messaging or personal emails for contact/interviews.