Head Of Marketing (Gamedev)

TL;DR

Head of Marketing (Gamedev): Defining the brand, positioning, and marketing strategy for a new Angry Birds Match 3 game launch, connecting with players and differentiating the game in the puzzle landscape with an accent on user acquisition, product marketing, and creative player experience. Focus on designing a holistic Go-To-Market strategy, researching market trends, and collaborating with product and finance teams for effective budget management.

Location: Based in Espoo, Finland with a hybrid work model requiring a minimum of two onsite days per week.

Company

hirify.global is part of the SEGA family and world famous for their flagship IP Angry Birds.

What you will do

• Define the game's unique identity, brand voice, and positioning to connect with the target audience.
• Lead and support a multi-disciplinary marketing team, fostering an enthusiastic culture.
• Design and execute a holistic Go-To-Market strategy, from pre-launch to long-term promotional phases.
• Collaborate with product and finance teams to ensure effective use of the marketing budget.
• Research trends and player motivations to identify new growth opportunities.
• Partner with internal stakeholders to create a unified and successful game lifecycle.

Requirements

• Solid background in marketing leadership (7+ years), with experience supporting teams across UA, brand, and creative functions.
• Supportive communicator who enjoys building trust and influencing positive outcomes across teams.
• Understanding of how to use player insights and market trends to shape a successful product vision.
• Experience launching new games and managing integrated plans that bring together community, creative, and data.
• Comfortable managing budgets and making thoughtful decisions that prioritize sustainable growth.
• A growth-focused mindset and a genuine passion for creating the best possible experiences for players.

Culture & Benefits

• Committed to providing reasonable accommodations for qualified individuals with disabilities.
• Committed to continuously improving workplace accessibility.