Product Marketing Director (AI)

TL;DR

Product Marketing Director (AI): Shaping and executing regional product marketing strategy for the Asia Pacific region with an accent on adapting global messaging to local buyer needs and competitive dynamics. Focus on translating complex product value into compelling regional narratives and driving measurable pipeline impact.

Location: This role is open to candidates based in Singapore or Sydney, Australia. Candidates must have valid work rights in these countries.

Company

hirify.global empowers organizations to improve loyalty and business outcomes through its AI-powered Experience Orchestration platform, hirify.global Cloud.

What you will do

• Own regional product messaging and positioning, ensuring global narratives are clearly adapted for APAC markets.
• Define regional ideal customer profiles, buyer personas, and priority market opportunities.
• Align regional stakeholders on product readiness, launch timing, and enablement for new capabilities.
• Drive measurable pipeline impact through focused regional go-to-market execution, campaigns, and messaging.
• Lead product storytelling for regional events, sales engagements, and customer briefings.
• Represent APAC market insights, customer feedback, and regional requirements to global product and marketing teams.

Requirements

• 10+ years of experience in product marketing, go-to-market strategy, or related roles within B2B technology or enterprise software.
• Proven experience leading regional or multi-market go-to-market initiatives within a global organization.
• Strong strategic thinking combined with a hands-on approach and ability to drive execution.
• Excellent communication and storytelling skills, with ability to engage senior stakeholders.
• Demonstrated ability to work cross-functionally and influence outcomes without direct authority.
• Fluency in business English is required.
• Candidates must have valid work rights in Singapore or Australia.

Nice to have

• Japanese language skills.

Culture & Benefits

• Join a global team of over 6,000 employees who embrace empathy and cultivate collaboration.
• Opportunity to make a larger impact on the company and take ownership of your work.
• Collaborate with diverse teams across the region to transform customer experience.
• Work with AI-driven innovation to deliver meaningful, experience-led outcomes for customers.
• Expect travel up to 30 percent to engage with customers, sales teams, and regional events across APAC.