Paid Social Manager (eCommerce)

TL;DR

Paid Social Manager (eCommerce): Driving customer acquisition and brand engagement by owning and shaping the Paid Social strategy across Meta, TikTok, and Snapchat. Focus on maximizing ROAS, developing and executing performance-driven campaigns, and staying ahead of emerging trends and platform updates.

Location: Hybrid (Must be based in the UK with flexible working options, office in Trafford Park)

Company

hirify.global is the UK’s leading independent fragrance retailer, aiming to make mainstream and luxury fragrances affordable and accessible to all.

What you will do

• Own and develop the Paid Social strategy across Meta, TikTok, and Snapchat.
• Manage budgets, bids, targeting, and audience segmentation to maximize ROAS.
• Develop and execute paid social campaigns for key product launches and brand initiatives.
• Monitor and optimize campaign performance through A/B testing and data insights.
• Report weekly and monthly on KPIs such as ROAS, CTR, CPM, CPCs, and conversions.
• Collaborate with Ecom, Marketing, CRM, SEO, and Paid Search teams for integrated campaigns.

Requirements

• Proven experience managing Paid Social campaigns in-house or agency-side.
• Strong analytical skills with experience using Meta Ads Manager, TikTok Ads Manager, GA4, and Looker Studio.
• Deep understanding of performance optimisation, creative best practices, and audience targeting.
• Excellent communication skills with the ability to influence and collaborate across teams.
• Work authorization for the UK is required.

Nice to have

• Experience in retail or a fast-paced eCommerce environment.

Culture & Benefits

• Flexible working scheme, including working from home allowance and duvet days.
• Vibrant state-of-the-art office in Trafford Park with great transport links and free onsite parking.
• Free onsite gym facilities.
• Generous staff discounts on a wide range of fabulous fragrances.
• Excellent progression and development opportunities within a creative and collaborative space.