Marketing Science Senior Analyst (Digital Marketing)

TL;DR

Marketing Science Senior Analyst (Digital Marketing): Leading the ideation, development, and execution of measurement strategies and frameworks to demonstrate the value of marketing science with an accent on data visualization, reporting, and data integration. Focus on optimizing digital marketing efforts through data-driven insights, ensuring data governance, and mentoring junior analysts.

Location: Hybrid work in Calgary, Canada is required (minimum 3 days a week in office)

Company

hirify.global is an agency focused on digital experiences, leveraging marketing science in its operations.

What you will do

• Ensure analyses, reports, dashboards, and other deliverables meet client needs.
• Shape analytics content, providing insights on methodology and technology.
• Lead the ideation, development, and execution of measurement strategies and frameworks.
• Assist in mapping and implementing data flows, ensuring compliance with data governance protocols.
• Manage and lead dashboard, visualization, and reporting efforts, including Tableau Cloud administration.
• Manage, develop, and motivate analysts, participating in resourcing, hiring, and training planning.

Requirements

• 5+ years of experience leading Marketing Science projects.
• Demonstrated expertise in at least two of the following: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling.
• Expertise in designing custom data visualizations and dashboards using tools like Tableau or Power BI.
• Ability to lead design from ideation to polished design, using sketches, wireframes, and mockups.
• Expertise in SQL or similar interpretive syntax (e.g., Tableau's VizQL or Power BI's DAX).
• Experience providing task direction and/or mentoring junior analysts.
• Must be able to work hybrid from Calgary, Canada (minimum 3 days a week in office).

Culture & Benefits

• Global maternity and parental leave.
• Competitive benefits packages, including vacation, compassionate leave, wellness, and flex days.
• Six free therapy sessions through Therify.
• Hybrid work options with a minimum of 3 days in office.
• Summer Fridays (off at 3:00 PM local time).
• Funding towards internal learning and development.