Marketing Pather

TL;DR

Marketing Pather: Leads product positioning and messaging for the Portuguese market, runs local launches and campaigns, and supports sales and partner teams with an accent on turning global strategy into stories and campaigns. Focus on driving marketing initiatives from idea to execution and analyzing market trends to improve strategy.

Location: Based in Porto or Lisbon, with regular in office collaboration.

Company

hirify.global is a payment and software service provider, headquartered in London, serving small, local businesses across Europe.

What you will do

• Run local lead generation campaigns and support sales priorities.
• Localize and optimize marketing content, offers, and visuals for the Portuguese market.
• Manage agencies, partners, and suppliers to deliver high quality campaigns.
• Create customer communications and email marketing to drive engagement, adoption, and retention.
• Develop content for digital and offline channels including website, social media, email, events, and sales materials.
• Analyze market trends, competitors, and customer feedback to improve campaigns and strategy.

Requirements

• Around 4+ years of experience in product marketing, GTM strategy, or a similar role.
• Proven experience leading launches and structured GTM initiatives.
• Strong written and verbal communication, able to influence cross-functional stakeholders.
• Comfortable using data to prioritize and measure impact.
• Experience creating sales enablement and partner facing materials.
• Native Portuguese and strong working English.
• Based in Porto or Lisbon, with regular in office collaboration.

Culture & Benefits

• Health Insurance.
• Meal Allowance.
• 25 days of Annual leave (+ Bank holidays).
• Public Transportation Card.
• Frequent team events and activities in the office and outside.
• Friendly, comfortable and informal office environment.