Head of Influencer (Marketing)

TL;DR

Head of Influencer (Marketing): Defining and owning the vision, direction, and strategic standard for influencer and creator marketing for a social media agency, with an accent on strategic oversight, governance, and long-term growth. Focus on integrating creator thinking across strategy, studios, and community, and evolving measurement to demonstrate impact for clients.

Location: Hybrid (3 days in office, 2 from home) in London, UK. Includes two weeks work from anywhere per year.

Company

hirify.global is an independent social media agency that connects brands with their audiences at scale, with clients like Burger King, Lidl, and Deliveroo.

What you will do

• Define and own hirify.global’s influencer and creator vision, strategy, and point of view as the agency scales.
• Set the standard for how creators are used across campaigns and provide senior strategic oversight.
• Partner closely with Strategy, Studios, Community, and Client Services teams for fully integrated influencer thinking.
• Guide the development of platform-specific influencer strategies and ensure best-in-class governance.
• Lead on measurement and effectiveness, evolving how impact is defined and demonstrated for clients.
• Lead, mentor, and develop the influencer leadership team, empowering them to own delivery.

Requirements

• Extensive experience leading influencer or creator marketing within an agency, platform, or brand environment.
• A strong strategic brain, with a clear POV on how influencer marketing should evolve.
• Deep understanding of creator platforms, culture, and talent ecosystems, especially TikTok, Instagram, and YouTube.
• Proven ability to set vision, build standards, and raise the quality of work through others.
• Commercially aware, with experience shaping growth, retainers, and long-term creator partnerships.
• Confident operating at senior client level, able to influence, challenge, and inspire trust.

Nice to have

• Curious, culturally fluent, and motivated by building something category defining.

Culture & Benefits

• Hybrid working (3 days in office, 2 from home).
• 25 days annual leave plus Birthday Day off and Wellbeing Day off with a £50 voucher.
• Two weeks work from anywhere.
• Free breakfast, snacks, and drinks in the office.
• Private Healthcare cover, Cycle to work scheme, and Tech scheme.
• Weekly socials, Book Club, and Social Club.
• Dog friendly office.
• A safe and inclusive environment with a focus on DE&I.