Senior CRM Manager (Travel)

TL;DR

Senior CRM Manager (Travel): Creating and publishing high-performing marketing content across CRM channels for the French travel market with an accent on audience segmentation, campaign planning, and real-time performance optimization. Focus on building customer journeys, driving traffic and revenue growth through A/B testing, and collaborating with international teams.

Location: Remote within France

Salary: €41,000–€61,000 per year

Company

HolidayPirates is a travel company discovering and sharing the best travel deals globally, serving millions of travelers across 10 international markets.

What you will do

• Create and publish high-performing marketing content across Email, App Push, In-App message, and WhatsApp.
• Spot travel trends and segment the French audience based on behavior, preferences, and engagement data.
• Own the CRM content calendar and campaign planning to align with business priorities.
• Monitor campaign performance in real-time and continuously optimize content, timing, and targeting.
• Help build customer journeys and automated lifecycle flows for long-term engagement.
• Drive traffic and revenue growth through CRM campaigns by planning, executing, and analyzing A/B tests.
• Collaborate closely with international CRM, Key Account, Social, Marketing, and Content teams.

Requirements

• Native-level French is a must.
• Full professional fluency in English is a must.
• 5+ years of experience in a CRM or lifecycle marketing role, ideally in a B2C environment.
• Hands-on experience with CRM tools and strong knowledge of Google Analytics (or similar).
• Excellent project management skills with a proactive, problem-solving mindset.
• Passion for writing engaging, high-performing content.
• Strong understanding of the French travel market and customer behavior.

Culture & Benefits

• Unique and open company culture with flexible working hours.
• Limited contract for 7 months to cover maternity leave.
• 25 vacation days.
• Receive a MacBook for work, which can also be used privately.
• €130 home office allowance per month.
• Ticket restaurant card.
• Mental well-being program.
• Travel insurance for business and private trips.
• Additional Death, Disability, and Health Insurance.

Hiring process

• HR Interview.
• Technical Deep Dive.
• Prove Your Craft (hands-on challenge).
• Meet the Crew.
• Offer.