CRM Specialist (Marketing Automation)

TL;DR

CRM Specialist (Marketing Automation): Building and optimising data-driven lifecycle journeys for client acquisition, activation, retention, and reactivation with an accent on relevance, personalisation, and compliance. Focus on developing and executing omnichannel marketing automation campaigns and managing CRM platforms within the Forex industry.

Location: Hybrid (up to 2 days working from home), must be based in Cyprus and eligible to work there.

Company

hirify.global is an internationally acclaimed multi-asset broker delivering cutting-edge trading tools, platforms, and conditions to traders worldwide.

What you will do

• Develop and execute data-driven campaigns aligned with client lifecycle stages.
• Plan, manage, and implement the overall CRM strategy.
• Design and build multi-stage, omnichannel journeys for conversion, retention, reactivation, onboarding, education, and loyalty.
• Utilise behavioural and trading data for personalised communications and dynamically segment customer journeys.
• Manage and optimise CRM platforms like Salesforce Marketing Cloud, HubSpot, Optimove, or Solitics.
• Monitor and analyse campaign performance, conduct A/B testing, and maintain dashboards for KPIs.

Requirements

• 3+ years of hands-on CRM experience with proven track record in omnichannel marketing automation campaigns within the Forex industry.
• Deep understanding of client behaviour, regulatory requirements, and industry dynamics.
• In-depth knowledge of client lifecycle marketing, personalisation, segmentation, and data-driven CRM strategies.
• Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Solitics, Optimove).
• Strong analytical and project management skills.
• English: C1+ fluency required.
• Applicants must be eligible or have legal authorization to work in Cyprus.

Nice to have

• Master’s degree in Marketing, Business, Communications, or a related field.
• Additional languages are a plus.

Culture & Benefits

• Hybrid work model (up to 2 days working from home).
• 22 days of Annual Leave (up to 30 days based on service).
• Comprehensive Health & Life Insurance from day one.
• Friday afternoons off in Summer (July & August).
• Birthday Leave.
• Gym Membership (Larnaca).
• Referral Bonus.
• Paid Time Off for Training & Education.