Content Marketing Manager (Fintech)

TL;DR

Content Marketing Manager (Fintech): Developing and executing content marketing strategies to boost brand awareness and engagement for an online consumer banking business with an accent on creating high-quality content, managing PR initiatives, and optimizing for SEO. Focus on identifying trends, analyzing content performance, and aligning content with business objectives in the financial services sector.

Location: This role will be based in Dublin

Company

hirify.global is a leading global investment banking, securities and investment management firm, operating Marcus as its digital consumer banking business.

What you will do

• Develop and execute content marketing strategies to enhance brand awareness and drive customer engagement.
• Create high-quality, engaging, and informative content (articles, reports, infographics) aligning with brand voice and target audience.
• Collaborate with cross-functional teams, including research, product, and fraud, to support business objectives.
• Manage the content calendar, ensuring timely and consistent publication, and oversee PR agency to enhance brand visibility.
• Optimize content for SEO to increase visibility and organic traffic, and analyze performance using analytics tools.
• Stay updated with industry developments, regulatory changes, and best practices in the financial services sector.

Requirements

• Approximately 5 years of experience in content marketing, with a focus on financial services or a related industry.
• Proven expertise in creating and managing PR content, including articles and long-form pieces.
• Strong skills in content activation and experience in writing and editing copy for CMS and website platforms.
• Ability to develop and execute content strategies that align with business objectives and drive customer acquisition and retention.
• Track record of managing successful content campaigns from ideation to execution with measurable results.
• Experience in agency management, including collaborating with external partners and vendors.

Culture & Benefits

• Commitment to fostering and advancing diversity and inclusion, with opportunities for professional and personal growth.
• Firmwide networks, benefits, wellness, personal finance offerings, and mindfulness programs.
• Commitment to finding reasonable accommodations for candidates with special needs or disabilities.
• Equal opportunity employer.
• Offers Best-In-Class Benefits.