CRM Manager (AI)

TL;DR

CRM Manager (AI): Designing and executing lifecycle and monetization strategies for customer acquisition, retention, and reactivation with an accent on end-to-end CRM project ownership, implementing tailored workflows, and utilizing AI for personalization. Focus on leading A/B tests, integrating AI capabilities into CRM strategies, and continuously improving effectiveness.

Location: Prague, Czech Republic

Company

hirify.global is a global marketplace connecting customers with local businesses, focused on transforming its business with an AI-first approach.

What you will do

• Design and execute lifecycle and monetization strategies to support customer acquisition, retention, and reactivation.
• Own and manage end-to-end CRM projects from planning to launch, ensuring timely delivery and cross-functional alignment.
• Implement CRM workflows and campaigns across various channels (email, push, in-app) tailored to customer segments.
• Collaborate with product, development, and marketing teams to integrate CRM tools and tactics into broader initiatives.
• Utilize tools like Bloomreach to create personalized, automated customer journeys.
• Lead A/B tests and track campaign performance, providing insights to improve CRM strategy.
• Incorporate AI tools to enhance personalization, streamline execution, and support daily CRM workflows.

Requirements

• 3–5 years of experience in CRM or a similar role, ideally within e-commerce or digital businesses.
• Exposure to consumer-focused (B2C) strategies.
• Hands-on experience with CRM tools/platforms (e.g., Bloomreach, Braze, Salesforce Marketing Cloud, Iterable).
• Comfortable using AI tools to improve efficiency, creativity, and analysis.
• Solid understanding of strategy, lifecycle marketing, and customer segmentation (e.g., RFM models, behavioural triggers).
• Familiarity with UX & CRM KPIs and their application for performance improvement.
• Excellent project management and cross-functional collaboration skills.
• Ability to collaborate with data science and AI teams to integrate AI capabilities.

Culture & Benefits

• Join a fast-moving, collaborative, and international team that values creativity, impact, and growth.
• Be part of a company that is scaling fast, with CRM as a key pillar for user engagement.
• Work for an AI-First Company committed to building smarter, faster, and more innovative ways of working.
• Encouraged to leverage AI tools during the hiring process and in daily work.
• Contribute to a mission of building strong communities through thriving small businesses.