Social Media Producer

TL;DR

Social Media Producer: Developing social-first creative concepts and strategies for branded content campaigns with an accent on integrating social thinking from pre-sale to production. Focus on acting as a subject matter expert for B2B and B2C social media marketing and growing BBC StoryWorks' social presence.

Location: New York – Hybrid. Must be authorized to work in the US and be based in the US.

Salary: $80,000 - $95,000

Company

hirify.global is a globally renowned media company, borne of the BBC, that funds, creates, distributes, and commercializes television, audio, and digital content, including commercial content for brands through BBC StoryWorks.

What you will do

• Develop innovative, social-first creative concepts for branded content campaigns during pre-sales.
• Advise sales and creative teams on social trends, formats, and platform best practices.
• Collaborate with central performance teams across EMEA and APAC to drive joint experimentation.
• Lead holistic distribution strategies, including BBC O&O editorial channels, for branded content campaigns.
• Act as a subject matter expert on LinkedIn, YouTube, Instagram, TikTok, and emerging platforms for B2B and branded content.
• Lead the development and execution of BBC StoryWorks’ North America’s owned social media strategy.

Requirements

• 5 years of workforce experience in social media production, strategy, or content creation, ideally within branded content, advertising, or publishing.
• Experience working on B2B and B2C campaigns and managing corporate social accounts.
• Experience with paid social tactics, influencer partnerships, and content distribution strategies.
• Experience producing creative assets (images, short videos, motion graphics) for social media.
• Deep understanding of social-first branded content strategy and creative execution.
• Expertise in B2B social media marketing, especially on LinkedIn and YouTube.
• Ability to create and edit engaging visual and video content using tools such as Adobe Creative Suite or Canva.

Nice to have

• Strong creative and strategic thinking, with the ability to translate ideas into actionable social campaigns.
• Knowledge of social performance metrics and ability to derive actionable insights.
• Excellent written and verbal communication skills.
• Proficiency with social publishing tools and analytics platforms.

Culture & Benefits

• Work within an award-winning creative studio that values creativity, inclusion, collaboration, and bold thinking.
• Enjoy flexible, hybrid working arrangements and a strong commitment to work/life balance.
• Receive 100% Employer-Paid Medical and Dental Insurance (PPO plans).
• Benefit from generous Paid Time Off.
• Access Free Retirement Consulting, Pet Insurance, Commuter Benefits, and Gym Reimbursement.