Team Lead Creative Copywriting (AI)

TL;DR

Team Lead Creative Copywriting (AI): Developing and implementing creative advertising concepts and messaging strategies for European automotive brands with an accent on driving measurable brand growth and commercial results. Focus on translating brand strategy into actionable copy frameworks, overseeing content across digital touchpoints, and spearheading the development of custom AI copy tools.

Location: Hybrid in Berlin, Germany (with working from home options)

Company

hirify.global is one of Europe’s fastest-growing automotive retail groups, shaping how millions across Europe experience and engage with brands like Autohero and wirkaufendeinauto.de.

What you will do

• Develop and implement big creative advertising concepts and messaging strategies to drive brand growth and commercial results.
• Translate brand strategy and consumer insights into clear copy frameworks, messaging playbooks, and tone-of-voice guidelines.
• Oversee and contribute to copywriting for advertising, websites, apps, CRM, and digital touchpoints.
• Spearhead the development and rollout of custom AI copy tools to scale creative impact efficiently.
• Collaborate with strategy, campaign, production, and analytic teams to optimize messaging based on data.
• Mentor and develop a strong team of copywriters, fostering creativity and embracing new technologies.

Requirements

• 7+ years’ experience in creative copywriting, content strategy, or brand storytelling for consumer brands.
• 2+ years leading or mentoring creative teams.
• Demonstrated ability to develop high-impact advertising concepts and messaging with measurable results.
• Proven skill in translating brand strategy into actionable frameworks and guidelines.
• Expertise in digital and traditional copywriting, plus hands-on experience with AI-powered copy tools.
• Fluent English required, with German or other European languages considered a plus.

Culture & Benefits

• Dedicated education budget for personal and professional growth (online courses, conferences, trainings).
• Truly international and diverse working environment with over 90 different nationalities.
• Discounts on well-known brands and special offers on used cars.
• Working from home options, flexible working hours, and 30 days of vacation.
• Free access to Headspace for mental well-being.