Demand Generation Manager (Marketing)

TL;DR

Demand Generation Manager (Marketing): Plans and executes region-specific campaigns and facilitates account-based marketing (ABM) campaigns for target accounts in EMEA with an accent on co-marketing partner campaigns and leveraging tactics to increase opportunities. Focus on collaborating with EMEA sales and partnership teams to turn intent signals and feedback into new experiments that drive new pipeline and revenue.

Location: Located in EMEA (preference on UK to support our London-based sales team)

Salary: $117,000 (or equivalent in local currency)

Company

hirify.global powers automated communication that people actually want to receive, helping teams send smarter, more relevant messages using real-time behavioral data.

What you will do

• Plan and execute region-specific campaigns aimed at target accounts in UK&I, Nordics, Benelux, France, Germany, and Dubai.
• Facilitate account-based marketing (ABM) campaigns via channels like personalized content, gifting, direct mail, and more.
• Launch co-marketing partner campaigns with technology and agency partners centered around our “better together” stories.
• Leverage tactics like SPIFFs, co-selling, and account mapping to increase opportunities sourced via our already robust network of 500+ agency partners.
• Collaborate closely with the EMEA sales and partnership teams to turn intent signals and feedback into new experiments that help drive new pipeline and revenue.
• Facilitate EMEA field events, conference sponsorships, and webinars in collaboration with the events and content teams.

Requirements

• Located in EMEA (preference on UK to support our London-based sales team)
• Track record of success in creating and scaling demand programs in B2B SaaS
• Experience managing a mix of marketing channels, like email, gifting, direct mail, webinar, events, and partnerhips
• Creative thinking in launching ABM campaigns that break through the noise
• Knowledgeable and experienced using marketing, sales, and ABM tools like Salesforce, hirify.global, Hubspot, Marketo, Usergems, Zoominfo, and/or Salesloft.
• ROI and metrics-driven - ability to create, analyze, and iterate based on data

Nice to have

• Pre-existing partner relationships in the MarTech space are a plus, or has a playbook for establishing and immersing yourself in this vertical
• Knowledgeable and experienced using partner software tools like Partnerstack/Kiflo and Crossbeam
• Growth mindset and self-motivated; comfortable building programs from scratch
• Strong analytical and experimentation skills, with the ability to leverage data to make informed decisions and drive demand and sales performance.

Culture & Benefits

• Inclusive benefits package supports your well-being and growth.
• 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family.
• Offer 16 weeks paid parental leave, unlimited PTO , stipends for remote work and wellness, a professional development budget, and more.

Hiring process

• 30 minutes with Recruiter
• 45 minutes with Senior Demand Gen Manager
• 3-5 days to complete a take-home assignment followed by a 45-minute Review Call