Senior Performance Marketing Executive (Marketing)

TL;DR

Senior Performance Marketing Executive (Adtech): Drives performance across paid and organic digital channels through campaign execution, optimisation, and analysis. Focus on improving acquisition efficiency, conversion performance, and ROI through data-driven experimentation. Focus on identifying performance trends and optimisation opportunities across channels.

Company

hirify.global is a company where diverse skill sets and experiences are valued.

What you will do

• Execute and optimise digital campaigns across paid channels including Google Ads, Meta, YouTube, TikTok, and other relevant platforms.
• Monitor and optimise campaign performance to improve ROI, ROAS, CPA, CTR, and conversion rates.
• Support SEO initiatives through keyword research, on-page optimisation, and performance tracking.
• Analyse user journeys and conversion funnels to identify drop-offs and improvement opportunities.
• Track and analyse key performance metrics including ROAS, CPA, CTR, CVR, and LTV.
• Work with content, social media, product, and data teams to align campaigns, tracking, and messaging.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 4–7 years of experience in digital performance marketing or paid media roles.
• Strong hands-on experience managing and optimising paid campaigns across major platforms.
• Solid understanding of performance metrics, attribution basics, and conversion optimisation.
• Proficient with tools such as Google Ads, Meta Ads Manager, GA4, and Looker Studio (or equivalent).
• Analytical, detail-oriented, and comfortable working with data to drive decisions.

Nice to have

• Experience running or supporting mobile app advertising campaigns (e.g. app installs, re-engagement, or in-app event optimisation).
• Proactive, execution-focused, and continuously improvement-driven.

Culture & Benefits

• Additional annual leave will be credited on a yearly basis.
• Medical and Insurance Coverages provided.
• Enhancing your well-being, optical and dental subsidies are offered.
• Opportunity to try, to build your confidence and become your best self, and to interact and build a strong relationship.
• Play hard, work harder with people of diverse skill sets and experiences.