Marketing Manager (Tech)

TL;DR

Marketing Manager (Tech): Planning, implementing, and managing specific marketing campaigns and initiatives for assigned events in the Tech Portfolio with an accent on driving brand awareness, lead generation, and audience engagement. Focus on translating marketing strategy into action across various channels, developing compelling content, and utilizing digital marketing tools effectively.

Location: Hybrid in New York, USA. Willingness and ability to travel 1-2 times a year as needed.

Company

hirify.global is a dynamic B2B events and communities business operating across five regions, powering over 200 market-leading events, publications and brands in various sectors.

What you will do

• Plan, execute, and manage integrated marketing campaigns across digital, email, and social media channels based on strategic direction.
• Develop compelling and engaging content for website landing pages, blog posts, social media updates, and email campaigns.
• Implement and manage day-to-day digital marketing activities, including SEO/SEM and email marketing automation workflows.
• Monitor and analyze KPIs for assigned campaigns to measure effectiveness and provide insights for optimization.
• Collaborate effectively with Senior and Assistant Marketing Managers, Sales, Content, and Events departments, as well as external vendors.

Requirements

• 3+ years of experience in marketing, with hands-on experience executing multi-channel campaigns.
• Strong understanding of marketing principles and campaign management.
• Experience with digital marketing tools and platforms, including SEO/SEM, social media, and email marketing.
• Excellent writing, editing, communication, and presentation skills.
• Strong organizational and project management skills.
• Analytical and problem-solving abilities.

Nice to have

• Experience in tech events, media, or B2B marketing.
• Experience with marketing automation platforms (e.g., HubSpot) and CRM systems.
• Experience with web analytics tools (e.g., Google Analytics).

Culture & Benefits

• Teams are diverse, driven, and united by core values of ownership, empathy, teamwork, integrity, and determination.
• Empowerment for every employee to grow, shape their own path, and make a meaningful impact.
• Opportunity to be part of building opportunities, connections, and lasting value for communities.
• Commitment to developing a diverse and inclusive environment that encourages collaboration and innovation.
• An equal opportunity employer, considering all applicants based on merit without attention to various statuses.