Martech / Crm Marketing Specialist (Real Estate)

TL;DR

MarTech / CRM Marketing Specialist (Real Estate): Building and optimizing core marketing infrastructure for the Real Estate market in the UAE with an accent on high-converting landing pages and communication journeys. Focus on managing end-to-end customer and partner lifecycles using data-driven strategies and marketing automation platforms.

Location: Abu Dhabi or Dubai

Company

hirify.global is one of the leading property technology companies in EMEA.

What you will do

• Project and stakeholder management, gathering insights and requirements to scope solutions and align expectations.
• Map customer journeys, partnering with product managers and sales teams to define communication strategies throughout the funnel.
• Plan and execute CRM Marketing campaign strategies based on data insights, research, and product discovery.
• Report on campaign performance to measure effectiveness and ROI.

Requirements

• 3+ years of experience in CRM marketing and customer lifecycle management.
• Hands-on experience with marketing automation platforms such as Braze, with HubSpot and Salesforce Marketing Cloud as strong assets.
• Proven ability to design, execute, and optimize A/B/n tests across channels including email, WhatsApp, mobile push, and web push.
• Strong data fluency, with experience using analytics tools to measure campaign performance, attribution, and ROI.
• Start-up mindset with a strong passion for experimentation, testing, and continuous optimization.

Nice to have

• Experience working in seed and early-stage start-up environments.
• Proficient in front-end and scripting languages including HTML, CSS, JavaScript, Liquid, AMPscript, and HubL.
• Hands-on experience building and optimizing customer journeys and campaigns in Braze.
• Fluent in both, English and Arabic.