Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Leading the product marketing strategy for the Earners experience, including the development and go-to-market of the Earnings Builder and payouts API, with an accent on positioning, messaging, and driving market strategy for financial products. Focus on defining the experience for diverse modern earners, including Spanish-speaking customers, and translating complex financial concepts into compelling customer value propositions.

Location: Remote within the US

Salary: $149,400–$270,000 USD

Company

hirify.global, Inc. builds technology to increase access to the global economy through brands like Cash App, Square, Afterpay, and others, offering a dynamic ecosystem of financial products.

What you will do

• Own the end-to-end product marketing strategy for the Earners experience.
• Lead positioning and messaging for the Earnings Builder and income aggregation across streams.
• Drive go-to-market strategy for earnings entry points and payouts into Cash App.
• Define how the Earners experience meets the needs of Spanish-speaking modern earners.
• Partner closely with cross-functional teams including Product, Design, and Engineering.
• Translate complex earnings and payouts concepts into simple, compelling customer value propositions.

Requirements

• 8–10+ years of experience in Product Marketing
• Direct experience working on earnings, payouts, income, or marketplace products.
• Deep empathy for modern earners, including gig economy workers, sellers, or creators.
• Strong strategic thinking with the ability to lead ambiguous, cross-functional work.
• Experience defining or expanding products for new audiences.
• Exceptional communicator and storyteller.

Nice to have

• Experience at companies like DoorDash, Uber, Lyft, Instacart, or similar gig/marketplace platforms.
• Experience with APIs, platform products, or B2B2C models.
• Experience marketing to Spanish-speaking or bilingual audiences.

Culture & Benefits

• Globally distributed team across office and remote locations.
• Culture geared toward innovation, collaboration, and impact.
• Remote work option available.
• Comprehensive benefits including medical insurance, flexible time off, and retirement savings plans.
• Commitment to an inclusive interview experience and workplace.