UA Manager

TL;DR

UA Manager: Owning and optimizing the user acquisition process, including campaign launches, daily management, and performance analysis, with an accent on a data-driven approach to campaigns, funnels, and creatives. Focus on generating creative ideas, conducting audience research, and developing marketing hypotheses.

Location: Onsite in Kyiv

Company

hirify.global's MyGrowth is a personal development app that offers daily micro-lessons, practical exercises, and habit-building activities for continuous learning.

What you will do

• Own the User Acquisition process, including campaign launches, day-to-day management, performance analysis, and ongoing optimization.
• Take a data-driven approach to analyze campaigns, funnels, and creatives daily, developing clear rules for advertising campaigns.
• Generate creative ideas in collaboration with SMM, PMM, and GM.
• Conduct audience research from a performance marketing perspective, covering demographics, interests, behaviors, and pain points.
• Organize brainstorming sessions and develop marketing hypotheses (creatives, funnels, ad campaigns) with PMM, CMM, and GM.

Requirements

• Proven User Acquisition experience.
• Ability to work effectively with creative managers.
• Excellent research skills, including audience analysis, competitor research, and performance marketing channels.
• Structured thinking and strong project management skills.
• Ability to present research findings and ideas clearly and persuasively.
• Data-driven and analytical approach.
• English: Upper-Intermediate (B2) required.

Nice to have

• Copywriting experience.
• Experience working with funnels or funnel optimization.

Culture & Benefits

• Not specified.