Head Of Creative Production

TL;DR

Head Of Creative Production (Marketing): Developing and executing innovative, data-driven creative strategies for digital advertising campaigns. Focus on analyzing and optimizing performance of creative materials and streamlining creative production process.

Company

Luvly is a tech-powered natural face care app offering expert-led face yoga and face massage routines.

What you will do

• Develop and execute innovative, data-driven creative strategies for digital advertising campaigns, ensuring alignment with performance goals
• Manage and lead a team of marketers, designers, and video editors to ensure that all projects are completed on time and to a high standard of quality
• Streamline the creative production process, identifying areas for improvement and implementing changes to increase efficiency and quality
• Continuously analyze and optimize the performance of creative materials, using data and analytics to make informed decisions about creative direction and messaging
• Collaborate with other teams, including user acquisition, analytics, and product marketing, to ensure that creative materials are aligned with overall marketing and business objectives

Requirements

• At least 3+ years of experience in creative production, advertising, or a related field
• Creative production expertise and strong knowledge of creative production, including video, graphic design, copywriting, and digital advertising
• Ability to use data and analytics to make informed decisions about creative direction and messaging
• Experience in managing multiple creative projects simultaneously, with the ability to prioritize tasks, meet deadlines
• Understanding of digital marketing platforms such as Google Ads, Facebook Ads, and other social media platforms
• English at the Upper-Intermediate level and higher, both written and spoken

Culture & Benefits

• The company did not provide culture and benefits information.