Principal Marketing Manager (Cybersecurity)

TL;DR

Principal Marketing Manager (Cybersecurity): Planning and executing omni-channel marketing strategies to generate pipeline and expand customer accounts in ASEAN, with an accent on B2B enterprise SaaS marketing, lead generation, and channel partner ecosystem leverage. Focus on designing experimental campaigns, optimizing online marketing efforts, and aligning activities with sales goals for regional growth.

Location: Must be based in Singapore or Kuala Lumpur. Deep local market experience and expertise is required for this role.

Company

hirify.global builds and optimizes one of the world's largest networks, providing security and acceleration for millions of websites and internet properties for individual bloggers to Fortune 500 companies.

What you will do

• Lead pipeline generation through online and offline marketing strategies and tactics in ASEAN.
• Work in cross-functional teams, collaborating with global demand generation, product marketing, sales, and operations on marketing initiatives.
• Align marketing activities to support sales goals for leads and opportunities.
• Plan, promote, and host field marketing events (trade shows, conferences, executive dinners, workshops) across the country.
• Design, produce, execute, and optimize online marketing campaigns across multiple channels (e.g., SEM, organic/SEO, retargeting, email, webinars).
• Localise global campaigns for market relevancy and communicate campaign results to key stakeholders.

Requirements

• Fluency in English (both spoken and written) is a must.
• 8+ years of proven experience in B2B marketing, enterprise software, or SaaS.
• Track record of strategy, planning, budgeting, and managing trade shows, events, campaigns, and ABM programs.
• Demonstrated ability to launch successful online and offline marketing campaigns and drive qualified leads.
• Strong interpersonal skills and ability to coordinate and influence across multiple departments in different time zones.
• Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, and sales goals.

Nice to have

• Developer and/or cybersecurity marketing experience.
• Hands-on experience with Salesforce and Tableau.
• Established business network including media, marketing agencies, and event organizers.

Culture & Benefits

• Mission to help build a better Internet by protecting the free and open Internet.
• Committed to building a diverse and inclusive team.
• Supports journalism and civil society organizations globally through Project Galileo.
• Provides security for state and local government election websites via the Athenian Project.
• Offers a faster, more secure, and privacy-centric public DNS resolver (1.1.1.1) that does not store client IP addresses or sell user data.
• Values curious and empathetic individuals committed to development and learning new skills.